Friday (F)otos: Motor City


First, a post on a Michigan manufacturing company–and now a tribute to Ford? One might wonder where this sudden fixation on dying American industries comes from. This post happens to be purely accidental. That said, I maintain that while they’re not within my typical realm of design crushes, both the Tyler literature and shiny cars do possess a certain, unmistakable style.
At a family gathering in Wisconsin, we stumbled on a classic car show along a main drag, and I couldn’t resist taking a few snapshots. The exquisite details, the emblems (hey, I love typography–in any form), the candy-apple-red juiciness–it called to me. I know next to nothing about cars, but I found myself wondering which one I would select (on a purely aesthetic basis, of course) if given the option.
The whole spectacle was like a scene from a John Mellancamp video–popcorn and hot dog vendors, Beach Boys on the loudspeakers–total Americana. And I ate it up. I love the details I captured above, but the true winner was a 1960s cream-colored Mustang. It was not as flashy, sculpted or souped-up (yes, I had to look up that expression) as the others but that’s what made it irresistibly chic.
Who would have thought a set of wheels could put me in such a state of reverie?
There is nothing quite as optimistic as Technicolor advertisements from the 50s. Whether showcasing cars, appliances or breakfast cereal, they conveyed a sparkly vision of “tomorrow”—a Jetsons-eque world view encapsulated by pastels, happy families and progress (on the road, in your home or in a box).

The gentleman on the right is Robert Tyler Sr., my great-grandfather, then the Chief Executive Officer of the company. (On a side note, I could wax poetic about my memories of visits his fabulous ranch house as a very young child: My sister and I would spend the afternoon sitting in his living room, being plied with sweets as we delivered our annual updates.)